Privacy

Last updated: 2026-05-08

Inference Advisory ("we", "us") respects your privacy. This page describes what we collect, how we use it, the legal basis we rely on, and your rights.

What we collect

When you visit this site, we may collect basic analytics: pages viewed, country (via Cloudflare), and referrer.

When you email us, we keep the messages and contact details you share so we can reply and follow up.

When we contact you by email, or when you view content we share with you (such as proposals, presentations, briefing materials, or other interactive pages), we may use standard tools to record whether emails were opened, which links were clicked, and how the content was engaged with. Where applicable this includes page views, time on page, approximate geographic region, and the device or browser used. We use this information to gauge interest, prioritise follow-up, and improve our materials.

How we use it

To respond to enquiries, deliver services, develop new business, gauge interest from prospects, prioritise follow-up, and improve our content. We do not sell personal information.

Lawful basis

For visitors and recipients in the UK and EU, our lawful basis for business development outreach and the engagement tracking described above is legitimate interest under Article 6(1)(f) of the UK GDPR and the EU GDPR. We balance our interest in growing the business and understanding interest from prospects against your privacy rights, and you can object at any time by emailing [email protected].

Cookies

This policy applies to inferencehq.com and our related subdomains, including deck.inferencehq.com. Both use minimal cookies. None are strictly necessary for the sites to function. We ask for your consent before setting any non-essential cookies.

Analytics. We use Google Analytics 4 on both inferencehq.com and deck.inferencehq.com to understand how visitors use the sites. Each site has its own data stream, so traffic is reported separately. On your first visit to either, we show a consent prompt and we only enable Google Analytics if you accept. If you accept, GA4 sets cookies (typically _ga and _ga_*). You can change your mind at any time by clearing site data for the relevant domain in your browser, which will trigger the prompt again on your next visit. You can also install the Google Analytics opt-out browser add-on.

Functional. Your consent choice is stored in your browser's localStorage as inf_consent. Your theme preference (dark or light) is stored as inf_theme. Neither uses cookies.

Your rights

You can ask us what we hold, ask us to delete it, or ask us to stop processing it. You can also ask us to remove you from any outreach lists, or to stop tracking your engagement with content we share with you. Email [email protected].

Contact

Inference Advisory, Dublin and London. [email protected]