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Notes on communications, research, and the machines.

From the team at Inference: what we're seeing in tech media, policy, and our own data.

Featured · Perspective

What is Inference?

Eleven years ago Aaron Zamost mapped the public life of a tech company onto a clock. The clock is now atomic, and reading it well has become the whole job.

Mark O'Toole
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Perspective

Perfectly Cromulent Content: what is slop and what is not?

Slop names something real. It is also becoming a lazy accusation. The problem was never AI, it is publishing without an objective, an audience, or anything of your own to say.

Mark O'Toole
17 August 2026